DEFINITION OF SOCIAL EXPECTATIONS BY A METHOD OF CLUSTERING ANALYSIS

Abstract

The article empirically defined and theoretically grounded individual types of social expectations. The steps and feasibility of clustering by k-means were outlined. It is noted that the sequence of clustering from parameters that characterize the social and psychological determinants of individual expectations, to the parameters that characterize the social expectations as an important factor in designing social reality by an individual, allowed to find cause and effect connections of types of expectations, explain relationship of personal with social in the context of social expectations. It is shown that direct taxonomies let to ground clearly determinants of expectations of all nine types of samples and to discover notional peculiarities and conditions of creation of this or that type of expectation.