PSYCHO-SEMANTIC MODEL OF CUSTOMER BEHAVIOR

Authors

  • M.Ye. Puliaievs’ka

Keywords:

psycho-semantics, semantic analysis, customer behavior, psycho-semantic model, communication environment, space of meanings, commercial communications

Abstract

This paper deals with the problems arising in the field of customer behavior research. It was noted that the existing models of customer behavior, as a rule, are based on the analysis of external factors indirectly impacting the decisions related to purchases of goods and services. A psycho-semantic model of customer behavior taking into account the role of the semantics of an individual’s communication environment and one’s personal space of meanings is presented.

Downloads

Issue

Vol. 1 No. 4 (2016): Scientific Bulletin of KSU Series Psychological Sciences

Section

SECTION 1 GENERAL PSYCHOLOGY; PSYCHOLOGY OF PERSONALITY