SOCIAL AND PSYCHOLOGICAL CHARACTERISTICS OF KIDULTISM

Abstract

It is postulated in the paper that the growing up of today’s young people is deliberately delayed or even avoided, what is embedded in kidultism phenomenon which is the characteristic of adults who have childish needs and values and resist social expectations. Social traits of kidults are mainly determined in such parameters as age from 20 to 40 years old, living with parents, frequent change of jobs, delaying marriage and having children, the presence of specific hobbies and making the due purchases, the active use of virtual and private offline spaces to promote themselves as a brand, creating their own unique visual style. There are also described such psychological characteristics of kidults as anxiety, irresponsibility, self-centration, narcissism, ambitiousness, impulsiveness, hedonistic orientation to the present, the tendency to procrastination, uncertainty, dependence and conformity