CRITICAL DISCOURSE ANALYSIS AS RESEARCH METHOD FOR THE STUDY OF CIVIL CONFRONTATION IN SOCIAL MEDIA

Abstract

The present article is investigating the practices of civil confrontation on the communicative case in social media (the position of the representative of the state regarding the figures of Russian culture in the context of their influence on Ukraine). It includes the research of the linguistic characteristics of discourse, the discursive practices of the main communicator, participants who support him and the representatives of counter-discourse, as well as the research of the influence of these towards social practices. It is established that the articulation of topics that politicize values can be used by communicators both to mobilize their supporters and as an incentive to find compromise positions.