DEVELOPMENT MODEL OF CREATIVE COMPONENT OF FUTURE MARKETING SPECIALISTS’ PROFESSIONAL THINKING

Abstract

The model of creative component of future marketing specialists’ professional thinking has been presented in the article. The notion of marketing specialist’s professional thinking has been defined. The components of creative activity of future marketing specialists’ thinking are presented. The article highlights psycho-pedagogical modalities for the establishment of creative environment in the training of future specialists in marketing. The basic aspects of the development program of creative component of marketing students’ professional thinking have been disclosed.